Image by Mandy von Stahl

Our Events

Best Sale

Massive Clearance sale

From our return from Covid-19

Book an appointment when we reopen to try the most amazing collection of wedding dresses at clearance prices! 

We can't tell you more as all our dresses are entering the massive sale, but we promise it will be great!!! 

Image by Jason D

Key worker Thank-you event

For the foreseeable future

  • Book an appointment

  • Prove your employment.

  • NHS, Police, Fire service, Retailers, Teachers, Post office workers, Delivery drivers, all frontline key workers  

10% off EVERYTHING purchased from Because I Love You. Use code Key worker when booking appointment.

Model sketch summer with peony on white

Designer event

Date to be advised

A chance to get the first glimpse of the brand new dresses ahead of their arrival in store. Exclusive discounts only available at the event. Perfect for a 2021/2022 bride.

British Six Pence Piece .jpg

Sixpence sell off!

November 30th - December 12th 2020

Just before we welcome the festive season in, we like to do a massive clearance sale on a great selection of dresses. If you're lucky enough to choose a dress with a hidden sixpence in it will become an early Christmas present to you with our compliments and completely free!!